Positioning & Narrative
The one clear idea your company should be known for, and the story that proves it.
Positioning, messaging architecture, category narrative, proof points.
What this looks like in practice
Positioning is a four-week piece of work, not a retainer. Week one is research: we read your tender documents, your standards and specifications, and the public record of your sub-sector — regulator orders, approved lists, procurement notices. Week two we interview you and, where you allow it, two or three people who have bought from you. Week three you get the draft: one sentence naming what you should be known for, four supporting themes, and the proof behind each. Week four is revision and sign-off. What you keep is a short written document your whole team can use — the claim, the themes, the words to use, and the words to stop using.
What you need to bring
Ninety minutes of the founder's time for the interview, and access to what you already have: specification sheets, tender responses, any deck you use in a first meeting. If you can introduce us to two buyers, the work gets sharper — but it proceeds without them. We do not ask you to write anything.
How we know it is working
Positioning is right when it survives contact. The test is whether your own team uses the same sentence when nobody is checking, and whether a buyer repeats it back to you unprompted. We hold a review at sixty days, against what has actually happened in your sales conversations. We do not measure positioning on impressions, and we will not claim credit for a deal that was already in motion.
The other five.
Company Thought Leadership
Your company page, posting every week.
Founder & Executive Thought Leadership
Your own profile, in your voice.
Search & AI Visibility
Named when buyers ask Google or ChatGPT.
Event & Exhibition Marketing
Trade shows turned into weeks of posts.
Authority Websites
A site a sceptical buyer believes.