Event & Exhibition Marketing
Turning the trade shows you already attend into weeks of content and conversations.
Pre-event, live coverage, post-event, speaker placement.
What this looks like in practice
You already pay for the stand. The work is turning three days into three months. Four weeks before, we publish the questions you intend to answer at the show, so the people you want at your stand know to come. During the show, we capture — conversations, the things people keep asking, the machinery, the announcements — and publish daily while attention is high. Afterwards, the material becomes the next several weeks of posts and one long-form piece, and every conversation you had turns into a named follow-up.
What you need to bring
Your exhibition calendar, far enough ahead to use. Someone on the stand for the three days who can send photographs and voice notes — it does not need to be the founder. If you are speaking, the abstract and slides as early as you have them.
How we know it is working
Event marketing is measured on what happened after, not on posts published. We report the meetings that came from pre-show material, the follow-ups that referenced something you published, and how many weeks of content the show produced. Footfall at a stand is not a number we claim, because we cannot attribute it honestly.
The other five.
Positioning & Narrative
The one sentence your sector should repeat about you.
Company Thought Leadership
Your company page, posting every week.
Founder & Executive Thought Leadership
Your own profile, in your voice.
Search & AI Visibility
Named when buyers ask Google or ChatGPT.
Authority Websites
A site a sceptical buyer believes.