Company page, carousels, visual explainers, articles.
What this looks like in practice
A company page run properly is an editorial operation, and it runs on a calendar. Each month is planned against what changed in your sub-sector and what your buyers are deciding, then written, then designed. Every post has two pieces of writing: the caption, and the words inside the graphic — which is what most people actually read. Carousels and visual explainers are briefed to a designer in full, down to the words on each panel. You approve the month in headlines, then each week's finished work before it goes out.
What you need to bring
The twenty-question form at the start, and access to the page. Where a post needs something only you have — a photograph from site, a figure from a commissioning report, confirmation of a number — we ask once, in writing, and we never chase it. The month is built so that most of it needs nothing from you at all.
How we know it is working
For a company page the honest measures are followers who work in your market, not followers in total; the proportion of viewers who are decision-makers; and whether your page starts being cited in other people's posts and tenders. We report all of it monthly, including the months that move slowly. We will not buy followers, run engagement pods, or count a viral post outside your sector as a win.
The other five.
Positioning & Narrative
The one sentence your sector should repeat about you.
Founder & Executive Thought Leadership
Your own profile, in your voice.
Search & AI Visibility
Named when buyers ask Google or ChatGPT.
Event & Exhibition Marketing
Trade shows turned into weeks of posts.
Authority Websites
A site a sceptical buyer believes.