Founder & Executive Thought Leadership
Your founder's LinkedIn, written in their voice, every week.
Founder profile, ghostwriting, weekly posts, articles, comment replies drafted for you.
What this looks like in practice
Every month starts with what changed. We read the official record at the start of the month — approved lists, ministry notices, the central and state regulators, tenders, generation data, customs notifications, industry incentives — and nothing enters a post without a reference number and a date. Against that we plan the month, write every post in your voice, and send you the plan in headlines to approve. Each week you see the finished posts before they publish. Articles are written in the week they are needed, not a month early, so the argument is still current when it lands.
What you need to bring
Ten minutes once, at the start, to answer twenty questions. After that, about thirty minutes a month: one approval of the plan, then a weekly look at the finished posts. You do not write, and you do not brief us monthly. If something is happening at the company we should know about, you tell us. If nothing is, "nothing" is the expected answer and the month proceeds.
How we know it is working
We report on what published, where the material came from, and what the posts actually produced — profile views, who is looking, and the conversations that started. What changes the next month is written down in advance and is deliberately narrow: a question the next month must answer, a correction to something we assumed about your buyers, and the mix of sources. We do not repeat a format because it performed, and we do not weight anything by likes.
The other five.
Positioning & Narrative
The one sentence your sector should repeat about you.
Company Thought Leadership
Your company page, posting every week.
Search & AI Visibility
Named when buyers ask Google or ChatGPT.
Event & Exhibition Marketing
Trade shows turned into weeks of posts.
Authority Websites
A site a sceptical buyer believes.