- 01 of 20What does your company do?
- We size and install battery storage for factories, worked out from each factory’s own electricity bills.
- 02 of 20What kind of company are you?
- A battery storage integrator for commercial and industrial customers.
- 03 of 20Where do you work?
- Factories on high-tension connections in Karnataka, Tamil Nadu, Maharashtra, Gujarat and Andhra Pradesh.
- 04 of 20How does your work arrive?
- A factory owner already holding a battery quote asks us to look at it. It starts with a first meeting and twelve months of bills.
- 05 of 20Which two or three companies do your buyers usually compare you with?
- Battery makers who sell direct, solar EPC firms that add a battery to their quote, and whoever gave the cheapest quote.
- 06 of 20Who buys from you?
- The owner or plant head of a factory on a high-tension connection. The finance head signs it off.
- 07 of 20What’s the biggest headache your customers have before they find you?
- Signing a payback that turns out wrong: told three years, finding it is six.A specific example? — it makes the point landA payback said across the table in a first meeting, before anyone has seen the bills, becomes the number the project is judged on for five years.
- 08 of 20Why do customers keep coming back?
- We show the working: which line of the bill each part of the saving is on.
- 09 of 20A result you’re proud of.
- A foundry’s maximum demand charge fell 31 per cent in the first full billing cycle after its battery went in. We read it from the foundry’s own bill.
- 10 of 20The thing your industry does that you refuse to.
- Give a payback number in a first meeting. The honest answer takes about ten days, with the working.
- 11 of 20Which voice sounds most like you?
- Plain and exact. Boring and correct about tariffs, rather than visionary.
- 12 of 20Any words or phrases you’d never want us to use?
- “Guaranteed savings”, and any payback figure without the bill behind it.
- 13 of 20Whose content do you rate? In your industry or outside it — anyone.
- The regulators’ own tariff orders, read in full, and the trade reporters who quote them accurately.
- 14 of 20Now the part that carries the most reach: you.
- Your nameNandita RaoYour roleFounder
- 15 of 20Finish this sentence.
- Whatever goes in the blank is what we build your topics around — so make it the specific thing, not the broad one.If you want to understand what a battery really takes off a factory’s electricity bill, and what it adds, talk to me.
- 16 of 20What’s a reputation you’d hate to have in this industry?
- A seller of paybacks that do not hold.
- 17 of 20What got you into this?
- Five years on the grid’s scheduling side, deciding what runs in each fifteen-minute block, then three years on the commercial side of a storage integrator in Germany.Becomes her first post
- 18 of 20Two strong opinions you’d happily defend in public.
- First opinionStorage in India stalls at the contract, not the battery.Second opinionA factory should not buy a battery before its own bills say it needs one.
- 19 of 20Anything we should never post about?
- A customer’s name or bill without their written permission.Anything else off-limits?A payback quoted as a promise.
- 20 of 20Last step — where should we send everything?
- Company nameAchala Energy Private LimitedBest contact emailnandita@achala.example